B.3. Communication/Networking and Information Technology
Analyzing Customers of South Khorasan Telecommunication Company with Expansion of RFM to LRFM Model

V. Babaiyan; Seyyede A. Sarfarazi

Volume 7, Issue 2 , April 2019, , Pages 331-340

http://dx.doi.org/10.22044/jadm.2018.6035.1715

Abstract
  Telecommunication Companies use data mining techniques to maintain good relationships with their existing customers and attract new customers and identifying profitable/unprofitable customers. Clustering leads to better understanding of customer and its results can be used to definition and decision-making ...  Read More